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We’ll tell you all about the latest news and trends in the business of food, beverage, nutrition and health. Find out more at new-nutrition.com.
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Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
The failure of the meat substitute business will be the must-read case study for the next decade. It shows what happens when companies make assumptions about consumers and their motivations instead of doing deep research and thinking. It shows what happens when products fail the taste test. And it shows what happens when you don't give anyone a compelling reason to buy your product. As the economic outlook darkens, the future isn't bright for this stumbling category.
Time: 11 minutes
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